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Gucci is an Italian luxury brand of fashion and leather goods Founded by Guccio Gucci in 1921. The Gucci brand is Synonymous with success and luxury. The company became one of the world’s most successful manufacturers of the finest quality leather goods, clothing, and other fashion products One the biggest selling Italian Brands on the market. Together with three of his sons, Aldo Gucci (1905-1990), Vasco Gucci (1907–1975), and Rodolfo Gucci (1912–1983), Gucci expanded the company to include stores in Florence, Rome and Milan. Gucci’s stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear.

The company manufactured handbags using cotton canvas instead of leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature Double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence. Gucci operates about 278 directly operated stores worldwide as well as high-end department stores.